Societal Trends

Ecology_orange_text_150x150Ethical_orange_text_150x150Demography_orange_text_150x150Community_orange_text_150x150 Poverty_orange_text_150x150HealthWellbeing_orange_text_150x150

Societies are constantly in flux. At any given moment, societal changes are under way. When companies take societal change effectively into account, they anticipate and proactively respond to new demands in society, keeping a competitive edge. The dynamics of and interplay between trends in the following six domains produce numerous growth opportunities for businesses:

  • Ecology: water, climate change and energy
  • Ethical goods and services: fair trade and local production
  • Demography: migration and ageing
  • Community: diversity and the new (digital) community
  • Poverty: poverty, social exclusion and child poverty
  • Health and Well-being: health inequities, happiness and caring