Jason Donohue

Jason Donohue

Jason Donohue is Principal and Lead of the Healthcare Practice at iPropeller. Since 2010, he has advised numerous businesses on the development and execution of shared value strategies.

His work has helped clients to overcome behavioural barriers to take-up, use, and understanding of their product and/or services. This includes identifying new market opportunities to reach target groups normally excluded such as migrants, elderly, youth and people living in poverty – and designing new products and services that enable businesses to capture the opportunity and differentiate themselves in the market. He has overseen client projects in healthcare addressing medication adherence for the elderly, understanding of HIV and its treatment among migrants, aligning contraception choices with the needs of young women, and supporting long-term needs of patients with psoriatic arthritis, among others.

Prior to joining iPropeller, Jason worked in various international positions for large multinational corporations leading change management efforts, driving operational efficiency, and overseeing customer service and operations.

He holds a Bachelor of Science in Industrial Engineering and a Minor in Product Realisation from Pennsylvania State University, as well as an MBA from Vlerick Management School.

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