In food
For a leading food company in the Netherlands, we built a partnership to tackle obesity among young children
Pressing societal challenge
- Healthy lifestyle is no longer the norm among children, especially in low-income neighborhoods
- Unhealthy eating patterns and lack of physical activity lead to overweight / obesity
- Overweight causes (mental) health problems in the short and long term
Astute business approach
- Identification of key-stakeholders and building of strong partnership with common agenda
- Clearly defined target group (primary school children) and ambitious goals
- Holistic program of interventions building from each partner’s strengths
Business value
- Strong resonance of issue with company’s values and purpose
- Improved customer loyalty
- New engagement of dormant distribution channel
- Enhanced / new relations with diverse group of stakeholders
Societal value
- Successful pilot execution in select low-income communities
- Healthy eating patterns and physical activity reduce the risk of becoming overweight / obese
- Better (mental) health and school performance among target group