For a leading food company in the Netherlands, we built a partnership to tackle obesity among young children

Pressing societal challenge

• Healthy lifestyle is no longer the norm among children, especially in low-income neighborhoods
• Unhealthy eating patterns and lack of physical activity lead to overweight / obesity
• Overweight causes (mental) health problems in the short and long term

Astute business approach

• Identification of key-stakeholders and building of strong partnership with common agenda
• Clearly defined target group (primary school children) and ambitious goals
• Holistic program of interventions building from each partner’s strengths

Business value

• Strong resonance of issue with company’s values and purpose
• Improved customer loyalty
• New engagement of dormant distribution channel
• Enhanced / new relations with diverse group of stakeholders

Societal value

• Successful pilot execution in select low-income communities
• Healthy eating patterns and physical activity reduce the risk of becoming overweight / obese
• Better (mental) health and school performance among target group