For a top 10 global pharma company, we engaged family and peers to support treatment adherence for the elderly

Pressing societal challenge

Low medication adherence by elderly patients with anticoagulants:

• Lack of understanding of the impact of treatment
• Limited social support and high risk of isolation

Astute business approach

• Pilot of innovative 90-day educational game to promote adherence and treatment understanding
• Introduction of a buddy system, pairing patients and family & friends to exert peer pressure and provide community support

Business value

• Improved relationship with key stakeholders through pilot with leading medical center in Belgium
• Increased knowledge about adherence barriers
• Published results in international journal

Societal value

• Improved patient understanding of the disease and importance of being adherent
• Improvement in long-term adherence
• Engagement of family as a support in treatment