In healthcare
For a top 10 global pharma company, we engaged family and peers to support treatment adherence for the elderly
Pressing societal challenge
Low medication adherence by elderly patients with anticoagulants:
- Lack of understanding of the impact of treatment
- Limited social support and high risk of isolation
Astute business approach
- Pilot of innovative 90-day educational game to promote adherence and treatment understanding
- Introduction of a buddy system, pairing patients and family & friends to exert peer pressure and provide community support
Business value
- Improved relationship with key stakeholders through pilot with leading medical center in Belgium
- Increased knowledge about adherence barriers
- Published results in international journal
Societal value
- Improved patient understanding of the disease and importance of being adherent
- Improvement in long-term adherence
- Engagement of family as a support in treatment