For a private health insurer in Southern Europe,  we developed a program aimed at prevention and enhancement of chronic disease(s) management

Pressing societal challenge

• Half of the country’s population suffers from at least one chronic disease
• Country’s diabetes rates are among the highest in the EU
• Spread of chronic diseases imposes huge costs on public healthcare system

Astute business approach

• Development of a new customer journey, focused on screening uptake, prevention and better disease management
• Co-created solution with key-stakeholders (patient organization, pharmacies, clinics, pharma, and med tech)

Business value

• Identification of unknown patients; avoiding / delaying claims
• Unique service offering vis-à-vis collective insurance clients
• New revenues from an untapped segment
• Responsible positioning in society

Societal value

• Improved screening of the disease
• Early diagnostic enables earlier treatment
• Launch of public awareness / prevention campaigns
• Increased drug therapeutic efficiency