In insurance
For a private health insurer in Southern Europe, we developed a program aimed at prevention and enhancement of chronic disease(s) management
Pressing societal challenge
- Half of the country’s population suffers from at least one chronic disease
- Country’s diabetes rates are among the highest in the EU
- Spread of chronic diseases imposes huge costs on public healthcare system
Astute business approach
- Development of a new customer journey, focused on screening uptake, prevention and better disease management
- Co-created solution with key-stakeholders (patient organization, pharmacies, clinics, pharma, and med tech)
Business value
- Identification of unknown patients; avoiding / delaying claims
- Unique service offering vis-à-vis collective insurance clients
- New revenues from an untapped segment
- Responsible positioning in society
Societal value
- Improved screening of the disease
- Early diagnostic enables earlier treatment
- Launch of public awareness / prevention campaigns
- Increased drug therapeutic efficiency